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Fashion Illustration by Juan J. Rivera

Celebrate for Coco!! November 18 is the 89th anniversary of one of the most famous trademarks in beauty/fashion: CHANEL. Although used in commerce in the US as early as 1920, the company filed its US trademark application for CHANEL and the interlocked CC associated with cosmetics and toiletries on November 18, 1924. And the rest is history.